Unlock the secrets to effective real estate ad spending. Learn how to budget for real estate Google Ads and real estate Facebook Ads to get more leads and sales. Start small, grow big, and dominate your market.

When using Pay-Per-Click (PPC), you’ll pay each time someone clicks on your ad. PPC for real estate businesses, both in Google Ads and Facebook Ads can be tricky. But if done right, PPC ads can bring in more leads and help agents sell more homes. Let’s break down how to budget effectively for these ads as a real estate business.

Understanding Google Ads for Real Estate Marketing

In real estate marketing, when beginning with Google Ads, it is wise to begin with a small budget of at least $100 to control costs while figuring out what works best when starting. Your first campaign might make money, break even, or lose a bit. It’s not guaranteed to be profitable from the start, so it’s important to refrain from betting everything on it. Instead, see it to learn about your market. Through your initial campaign, you’ll discover which ads connect with your audience, which keywords bring in customers, and how to improve your landing pages to get more leads and sales.

You will build from there, depending on what your budget allows, in a controlled and gradual manner and continue to find what works for you and will enable you to reach potential clients effectively. The average PPC pricing for Google Ads is around $1-$2. The recommended price goal is around $1,000 monthly to be the most effective. However, if these price points are too steep, you can still be effective and reach your ad goals with a smaller budget.

Understanding Facebook Ads for Real Estate Marketing

Facebook Ads in real estate marketing can help you reach a wider audience and build brand awareness. For Facebook Ads, costs vary but PPC rates can start at $0.44.

• Targeting New Clients: Start with a budget of $150 monthly to reach people who have yet to hear of you. This can get you around ten new leads each month.
• Scaling Up: If you have more money, consider increasing your budget to $500 to $1000 monthly. This will bring in even more leads and better quality ones, too.
• Retargeting Strategy: Start small with a budget of $1 to $2 per day to retarget people who have already shown interest in your ads. As your audience grows, you can increase this budget to reach more people.

Making the Most of Your Budget

Understanding and setting realistic budgets can make PPC ads work for your real estate marketing. With the right strategy, these ads can drive traffic, generate leads, and help you grow your real estate business in today’s real estate market.

Conclusion

Pay per click costs in real estate marketing may seem complex, but with smart budgeting and a bit of know-how, they can become powerful tools for success in the real estate world. If you want to learn more or are ready to start your ads journey, book a consultation with us today.